Digital Marketing · Social Media · Paid Social

Marketing that
moves the needle.

I'm Zac, a digital marketer with hands-on experience in social media strategy, paid advertising, content creation, and lead generation. Based in London, open to hybrid and remote roles.

London, UK Open to hybrid & remote Meta Ads Content Strategy Email Marketing
1M+
Total content views
2k+
Followers grown from zero
£0.13
Cost per landing page view
15k+
Ad impressions delivered

About

Strategy and
execution.

I'm a 22-year-old digital marketer who's spent the last three years building real skills across social media, paid advertising, content creation, and marketing automation. Not just studying them.

From growing a social media account to 1M+ views from scratch, to running Meta Ads campaigns and building full email marketing funnels, I work across the full channel mix and I'm comfortable with both the creative and analytical sides of the job.

I'm looking for a role where I can contribute from day one and keep growing fast.

Skills

Social & Content
Social Media Strategy Content Creation Short-form Video Copywriting Visual Design Instagram TikTok YouTube
Paid & Analytics
Meta Ads Manager Google Analytics A/B Testing Audience Segmentation Campaign Optimisation Performance Reporting
Automation & Funnels
Email Marketing Marketing Automation Lead Generation ActiveCampaign Conversion Optimisation CRM

Work

Surreal cereal spec campaign
Spec Campaign
Surreal: Product Launch Campaign
Spec campaign for Surreal's double-sized box launch. Carousel content strategy, caption copywriting, and creative direction, built to match the brand's distinctive tone of voice.
UoB FC matchday graphic
Social Media
UoB FC: Matchday Content
Matchday graphics, result cards, and player-led content for the university football club's social channels.
1M+ views 2,000+ followers
UoB FC playoffs graphic
Content Creation
UoB FC: Playoff Campaign
Graphic suite for the BUCS Prem North playoff run, including matchday previews, result cards, and hype content designed to build momentum.
Meta Ads performance dashboard
Paid Social
Meta Ads: Lead Generation Campaign
Planned and managed a Meta Ads campaign driving traffic to a lead generation landing page. Achieved 573 landing page views at £0.13 per view across 15,783 impressions.
573 landing page views £0.13 cost per view 15,783 impressions

Experience

2023 – 2025
University of Birmingham FC
Social Media Manager
  • Grew official social media presence from zero to 2,000+ followers and 1M+ total content views
  • Developed full content strategy covering match-day coverage, behind-the-scenes storytelling, and highlight reels
  • Maintained a consistent publishing schedule across platforms, adapting to algorithm changes and audience feedback
  • Drove measurable increases in brand awareness and community engagement over two seasons
2024 – 2025
University of Birmingham Sport & Fitness
Social Media & Marketing Intern
  • Supported digital marketing campaigns promoting sport programmes, fitness memberships, and student engagement
  • Produced platform-optimised content including graphics, short-form video, and written copy
  • Monitored campaign performance and engagement analytics to inform content strategy
  • Collaborated cross-functionally with sport development and fitness teams
2025 – Present
Heard Social
Founder, Digital Marketing Agency
  • Built and ran end-to-end digital marketing campaigns for clients across social media, paid advertising, and email
  • Designed and launched lead generation funnels including landing pages, lead magnets, and automated email sequences
  • Managed Meta Ads campaigns from audience research and creative through to performance tracking and optimisation
  • Worked directly with clients to define goals, report on results, and iterate strategy

Education & Certifications

2022 – 2025
BSc Sports, Exercise & Health Science
University of Birmingham
2022 – Present
Google Digital Marketing & E-commerce Professional Certificate
Google

Open to new
opportunities.

If you're looking for a digital marketer who can hit the ground running, I'd love to have a conversation.